Perfume video animation for Laverne
Laverne, our new client from Saudi Arabia, contacted us after finding our studio. To save time and money, Laverne decided to do a perfume video animation instead, using CGI. They sent us some reference images and videos for inspiration, and we were ready to send them a creative brief.
Laverne wanted us to create something original to highlight the brand's unique style. We based each background on one of the six main ingredients of the fragrance. These included fire-dried tobacco leaves, jasmine or amber, for example. Next, we assembled props and set up effective camera movements.
Laverne gave us creative freedom in the choice of music. One option would have been to commission the scoring from a professional studio. Instead, we ran our client's text through the AI narration service, saving weeks with just a few clicks. This gave us more time to perfect the video animation for Laverne's Perfume.
The finished clips are part of an online marketing campaign. We exported the animations to various video formats. This project is another example of how CGI is a great tool for modern entrepreneurs. We pooled our talent and knowledge to create a dramatic video animation for a perfume that's something to behold.
Thanks to CGI, there are no limits to props and materials. Place your product in virtually any environment, adjust the background, light, and shadows. The video is an example of a “clay style” 3D model for the final animation. Adding textures and lighting later creates the final realism that makes CGI so popular in ecommerce.
